The two months long lockdown has led to a disruption of social life for many. Being bound to one’s home, one has the luxury of time but lack of motivation t... The two months long lockdown has led to ...

Radio Mirchi has launched its new brand identity. After 19 years, the radio brand has undergone a complete overhaul and has pivoted to just Mirchi. Capturing the essence of the company's ...

With the increasing convergence of media and communication platforms, the reach of digital media continues to widen, challenging the role of traditional medi... With the increasing convergence of ...

The renewed brand identity also heightens the company's focus and forte to build customised city-centric brand solutions for its advertisers aligned to its ‘hypervocal for hyperlocal’ strategy.

Foraying into the over-the-top (OTT) market, Radio FM channel Mirchi launched its podcast app Mirchi Plus as radio listenership remains stagnant. Besides podcasts, Mirchi Plus will have original audio ...

Andheri station will witness live radio shows and interactive activities led by the team from Mirchi 98.3 for 3 days. Mirchi, a music and entertainment company, collaborates with Mumbai Metro Line 1 ...

Radio Mirchi 98.3 FM, in a first-ever initiative, yesterday launched two radio stations – Meethi Mirchi, the country's first melody radio station,and Purani Jeans, a retro music channel – on its VAS ...

Radio Mirchi on Friday launched a new innovative on-ground activity to capture the minds of its audience. Touted as the first ever radio film, ‘Kuch Kuch Sunta Hai’, brought the FM station’s RJs out ...

6.5.4.3.2.1! It's celebration time at Radio Mirchi 98.3 FM Mumbai, as the station completes six astoundingly successful years in the Indian entertainment and music industry. The six-year long journey ...

Embracing their vibrant spirit of 'Mirchi Sunnewale Always Khush!' mantra, my internship with Mirchi became a joyous symphony of learning and laughter. My journey began with an opportunity to connect ...