The company is far from the first fashion brand to appeal to gamers. Tommy Hilfiger, Gucci, Ralph Lauren and dozens of other labels have already gotten in on the frenzy. But in a ploy to reach a ...

Hugo Boss is promoting the debut of its new denim-focused line, Hugo Blue, by joining online gaming platform Roblox, according to news shared with Marketing Dive. The German fashion house has set up a ...

In the ever-evolving world of Roblox, Boss Brawl sets the stage for a spectacular clash against enormous enemies, each seeking supremacy over the game's arena. As a player, your primary goal is to ...