Often dismissed, rarely flipped and surprisingly attainable, the "White Walker" challenges everything collectors think they want from a Rolex sports watch.

If you purchase an independently reviewed product or service through a link on our website, Robb Report may receive an affiliate commission. Rolex’s newest release doesn’t tell the time, sit neatly on ...

Rolex doesn’t have to do much to dominate coverage of any show of luxury watch introductions – one little tweak of an iconic case design is usually enough to break the internet. But Rolex earned its ...

Among hyped releases like the Land-Dweller, Rolex also debuted a brand-new bracelet at Watches and Wonders Called Settimo, the bracelet has rows of seven links and lacks fitted end links At launch, ...

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