The contest between Oracle and SAP involving their respective customer relationship management (CRM) applications in many ways is only one front in a battle between ERP titans that has been fiercely ...

SAP's CRM is just the first application that will run natively on the BlackBerry: mobile versions of SAP's ERP and supply chain apps are also in the cards for RIM's device SAP and Research in Motion ...

SAP moved on two fronts Tuesday to update and expand its software portfolio, unveiling a new suite of cloud-based CRM applications that incorporates technology from several recent acquisitions and a ...

SAP announced that it has gone live on the SAP Customer Relationship Management (SAP CRM) application powered by the SAP HANA platform, enabling users to benefit from secure, real-time access to ...

The new software, unveiled at the company's SAP Influencer Summit conference in Boston, also offers streamlined sales, marketing and customer service business processes, said Bob Stutz, SAP senior VP ...

SAP has always been a leading provider of CRM software. However, SAP’s strategy has shifted toward a software-as-a-service (SaaS) model through which it plans to close the gap between its offerings ...

SAP rolled out today its CRM on-demand application, focusing on large and mid-sized companies, for managing sales, service and marketing. The company calls it 'hyrbid' CRM, with subscription-based ...

SAP is acquiring Callidus Software Inc., a market leader known for its lead to money applications, including sales performance management and configure-price-quote (CPQ). This strategic move will ...

When CRM, Social and Big Data analytics come together, amazing things happen. The right, relevant information meets customers where and when they are most receptive to offers; customer wants, needs, ...

SAP has showcased a new CRM package that uses its HANA in-memory computing platform, which the company says could help companies generate insights into customer behaviour much faster. The German ...

Headquartered in Walldorf, Germany, SAP is the market leader in enterprise application software. Founded in 1972, SAP (which stands for "Systems, Applications, and Products in Data Processing") has a ...

SAP is expected to debut on Thursday a hosted CRM software service, as the business applications software giant steps into an increasingly crowded field. SAP plans to provide details of its ...