Sapporo beer is launching a $2 million integrated campaign which includes the company’s first U.S. TV commercial. The campaign, called “Legendary Biru,” is geared at “contemporary consumers” who drink ...

I have to admit that my primary agenda for watching "Kita Kita" (I See You) was to see the attractions and landmarks of Sapporo, Hokkaido’s capital city in northern Japan. The fifth largest city of ...

Tokyo 2020 have unveiled the course which will be used for next year's Olympic marathons in Sapporo. Both the men's and women's races will take place in the Hokkaido city and not the Japanese capital, ...

I love cities with a grid-like pattern. Kyoto is a perfect example, and so too New York, Xi’an in China, and Mandalay in Myanmar. Walking such cities feels like reading a well-reasoned discourse—there ...

The 2020 Olympic marathon event has been relocated from Tokyo to Sapporo. Its route may be based on the Hokkaidō Marathon, which starts and finishes at Ōdōri Park in the center of Sapporo. It has ...