Baskin-Robbins is known for its ice cream, but did you know there’s a hidden message in its logo? “The ‘BR’ in the Baskin-Robbins logo has a—not very well—hidden ‘31’ in it,” says Jaclyn Hesse, ...

We’ve all heard of the FedEx arrow, but what other symbols are hidden in brand logos? In the spirit of our investigation into the new hidden persuaders, I’ve picked my six favourites. The science of ...

Logos are everywhere — on smartphones, cars, clothing, and almost everything else made by a company with an identity. Logos help with quick identification and mean something to a brand. They tell a ...

Look. And then, look again. Once more? Although Wendy's denied that it was a purposeful move, fans of the fast food franchise caught on that the word "MOM" had been designed into the collar. It's one ...

As sports fans finding out our favorite teams logos has a hidden meaning or message is amazing. Plenty of sports logos have a so-called hidden meaning somewhere within them, but some of them are so ...

Elon Musk has said that there are hidden meanings behind the Space X logo as well as the Tesla logo, with the Twitter owner explaining on his platform each of the stories behind the iconic symbols.

We love a good logo design secret, but it's not often that we discover one from a game show. At first glance, the Milwaukee Brewers logo looks like a ball in baseball mitt. At second and third glance ...

The Duchess of Sussex incorporated hummingbirds and a palm tree into the crest for As Ever Janine Henni is a Royals Staff Writer for PEOPLE Digital, covering modern monarchies and the world's most ...