Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In B2B settings, buyers now have most of the power in the buy/sell relationship, armed with ...

In the complex world of B2B sales, there is often confusion between the selling journey and the buying journey. Many businesses mistakenly assume that these two processes are naturally aligned, or ...

As we near year three of the pandemic, a lot of experts are speculating about when (or whether) business will return to “normal.” Will we go back to in-person selling? Are trade shows a thing of the ...

I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

Social selling is the process of a salesperson using social media channels to engage and interact with prospects, leads and customers. Through active participation in posting and discussions, the ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Even as B2B marketers breathe a sigh of relief from the peak of the pandemic's early disruption, for many, their work to recover and readjust is just beginning. Buyers are coming back, according to ...

Marketing automation platform Act-On has formed a two-way integration with Zendesk Sell that will, among other things, help Zendesk’s B2B clients automate their emails and turn behavioral insights ...

It's that time again, marketers, when our focus shifts to our marketing plans for the new year. More to the point, it's the time when we need to rally internal support for the "newest" programs in ...

Mobile is so engrained in modern culture that few people today can live without it. Smartphones, tablets and other mobile devices have changed how consumers do business. Mobile apps make it easy to ...