Think back to the last time you updated your home decor. If you painted your walls, you probably began the wall treatment with a coat of primer. Primers seal out imperfections for a flawless finish.

Even though they look revolutionary, silicone makeup brushes aren't exactly a new concept. Before we could even get our hands on them here in the US, beauty junkies in Asia swore by them to hack their ...

A year ago, the SiliSponge — which is a squishy, silicone, and parallelogram-shaped application that functions like a beautyblender — was the talk among beauty insiders for how it blended product, ...

They've been rising in popularity lately, and it looks like A-list stars and their makeup artists are starting to get in on the cutting edge new applicators — you see, Natalie Portman used a silicone ...