Companies spend a lot of time and effort perfecting the look of their brands. But now what a brand sounds like matters just as much. We trace the history from songs to jingles to what's called sonic ...

The media landscape is evolving. That Jetsons future we were promised? It’s finally taking shape, sans maybe the flying cars. But even they’re in development. Digital billboards and moving online ...

From livestream events and viral TikToks to podcasts, echoes of radio’s heyday are seeping into marketing and advertising. Voice-controlled assistants and other digital technologies allow today’s ...

PepsiCo is developing a series of audio logos that the company believes represents its brands. The goal is to improve ad recall -- when consumers hear the sounds they can recognize and identify with ...

McDonald's Golden Arches, Target's bullseye and Microsoft's four window panes are among the most visually recognizable brand logos in the world. But what if your consumers are listening and not ...

A logo is more than just a fancy icon to put on merchandise. It is an expression of the company's brand promise and must be recognizable enough to set it apart from other businesses. In many cases, ...

If you’re running your entire business on your own, you’re braver than most people because you’re competing against companies that have full marketing teams, designers, IT specialists, and budgets ...

Volkswagen has used the Frankfurt Motor Show to unveil their redesigned logo. Looking more retro and simplistic than their previous logo, the new VW badge features a “flat two-dimensional design” ...

Between HBO Max, Apple TV+, Disney+, and a yet-unnamed NBCUniversal streaming network, many of the entities set to battle in the great streaming wars to come don’t actually exist yet. This means all ...

As part of its ongoing rebrand, Apple has unveiled a new Apple TV bumper — but blink and you could miss it. On Monday, Apple released a very short video showcasing the brand new Apple TV logo. The ...