Southwest Airlines will add new network points for the first time in five years in 2026, moving away from a post-pandemic ...

Bob Jordan recently introduced major changes to the way the low-cost airline works, which caused a stir among loyal fliers ...

Hosted by Aby Varma, founder of Spark Novus, this Marketing AI SparkCast episode explores why every enterprise needs an AI ...

For decades, Southwest Airlines was known and praised as a consumer-friendly option for travelers with transparent pricing, a ...

Southwest Airlines (NYSE:LUV) showed another gain in Thursday trading after two sell-side firms pulled their bearish views. UBS upgraded Southwest Airlines Co. (NYSE:LUV) from a Sell rating to a ...

Southwest Airlines reported mixed Q4 2024 results and exceeding guidance for new aircraft acquisitions and cost reduction targets.

Southwest Airlines operates a low-cost, customer-friendly, point-to-point model serving 121 destinations across the continental United States, Puerto Rico, and 10 near-international locations.

Activist investor Elliott Investment Management blasted Southwest Airlines Co.’s “reckless and chaotic” recovery strategy and said it would continue to seek a board overhaul, escalating ...

Southwest Airlines is ditching practices that set it apart in the industry, such as free checked bags and open seating. In its finance function, it is getting rid of fuel hedging.

Southwest Airlines (LUV) also announced that it will end its policy of open seating next year and sell seats with extra legroom in a major strategy shift.

Southwest Airlines will soon assign seats on flights and sell some with extra legroom, making sweeping changes in a bid to broaden its appeal to passengers and boost revenue.

Low-cost airlines Spirit, Southwest, Frontier, and JetBlue struggling to turn a profit are scrambling for new strategies and products.