NBC and the International Olympic Committee announced that they have reached a $3 billion deal to extend and expand their long-running partnership.

The IOC has signed a $3 billion deal with its long-time United States broadcast partner NBC for the 2034 Salt Lake City Olympics and the 2036 Summer Games. The International Olympic Committee said in a statement Thursday the agreement elevates Comcast NBCUniversal to being a strategic partner instead of just a media rights holder,

This agreement with Comcast is groundbreaking because it goes far beyond the traditional media rights agreement which we have had for many years with our valued partner”

Broadcaster NBC has agreed a $3bn deal to extend its coverage of the Olympic Games in the US beyond 2032, just days before the body that runs the world’s biggest sporting event elects a new president.

The IOC has signed a $3 billion deal with its long-time United States broadcast partner NBC for the 2034 Salt Lake City Olympics and the 2036 Summer Games

The extension is worth $3 billion, and includes two additional Olympic games. The 2024 Summer Olympics in Paris were a huge win for NBC. Not only did the channel draw more than 30 million viewers to the Games,

NBC has reached a new agreement with the International Olympic Committee to televise the 2034 and 2036 editions of the Winter and Summer Olympics, the two bodies announced in a We