The YouTube app for smart TVs will soon roll out 30-second ads that viewers will be unable to click past. YouTube is making ...

Add Yahoo as a preferred source to see more of our stories on Google. Google is introducing 30-second, non-skippable ad units to YouTube TV’s television app, reflecting a move toward TV-style breaks.

The final weeks of a heated U.S. Senate race have proven to be feisty during live forums and debates, but a bit tamer on television — until now. Krishnamoorthi's campaign framed a new negative ad as a ...

Walton Isaacson’s Albert Thompson is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here to register. While marketers worry about AI disrupting TV ad buying, AI ...

With linear TV sliding, Audacy is putting numbers behind a simple fix: move a slice of budget into AM/FM and streaming. Even small shifts extend reach, add impressions, and lift efficiency, helping ...

Television’s top draw grew became even more important as NFL TV ad impressions grew 12% and college football jumped 16% in Q3 2025 compared to Q3 2024 When you purchase through links on our site, we ...

After a record-setting October that easily dwarfed all preceding months in the year, TV drug ad spending found a happy medium in November. Last month, drugmakers shelled out a combined $277.3 million ...