Many professionals view a go-to-market (GTM) strategy as merely a launch plan, but it represents so much more. It’s an ...

All healthcare professionals want to make the world a better place. However, in my experience as a venous disease interventionist and the vein clinic medical director at La Jolla Vein & Vascular, I’ve ...

Market penetration is more than a simple ratio. Greater market penetration can impact your bottom line in many ways—from increased awareness to competitive advantage. In fact, getting deeper into a ...

The importance of developing outstanding programs, often referred to as “Centers of Excellence,” in specific specialties has taken on new importance in critical specialties such as orthopedics, ...

Objective To investigate if a combination of an online and onsite implementation strategy was superior to an online-only strategy in enhancing the use of an injury prevention exercise programme (IPEP) ...