Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

The electronics brand just dropped a limited-edition pink 'Barbie' watch, which can now be yours for $170 — shop this special ...

Barbiecore enthusiasts, get ready to snap up a limited-edition timepiece that’s as tough as it is stylishly playful. The Barbie G-SHOCK Watch is a hot-pink collaboration between two iconic brands that ...

We used to be called a toy manufacturer,” Mattel CEO Ynon Kreiz said at the UBS Global consumer and Retail Conference in NYC.

Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says ...

The Barbie Dream Gap Project, the Barbie brand’s social impact mission dedicated to encouraging girls to dream without limits ...

The Lisa Says Gah x Polly Pocket collab is just the tiny start of a supersize marketing campaign for the movie that’s now in ...

a line of collector's edition Barbie dolls, the dollmaker is releasing a brand-new line of mix-and-match Barbie dolls complete with swappable doll bodies, heads, wigs and universal fit fashions.

Jordan Chiles and Jade Carey share a strong bond that inspires and empowers each other’s success and the Barbie brand has chosen to honor that bond with one-of-a-kind Role Model dolls.

It might not be 2023, but we're still living in Barbie's world! Children's clothing brand Kyte Baby is giving us all the Barbie-inspired mommy and me vibes with their newest launch: Kyte Baby x ...

Barbie is celebrating her anniversary with a limited time Sweet Treats pop-up in Chippendale, Sydney, in partnership with ...