Hi Barbie! Celebrate the original girl empowerment brand – it's Barbie Game Day™ at Busch Stadium on Wednesday, July 30th. With the purchase of a special Theme Ticket, fans will take home an exclusive ...

The Barbie Dream Gap Project, the Barbie brand’s social impact mission dedicated to encouraging girls to dream without limits ...

The Lisa Says Gah x Polly Pocket collab is just the tiny start of a supersize marketing campaign for the movie that’s now in ...

The electronics brand just dropped a limited-edition pink 'Barbie' watch, which can now be yours for $170 — shop this special ...

a line of collector's edition Barbie dolls, the dollmaker is releasing a brand-new line of mix-and-match Barbie dolls complete with swappable doll bodies, heads, wigs and universal fit fashions.

Jordan Chiles and Jade Carey share a strong bond that inspires and empowers each other’s success and the Barbie brand has chosen to honor that bond with one-of-a-kind Role Model dolls.

Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says ...

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

Barbie is celebrating her anniversary with a limited time Sweet Treats pop-up in Chippendale, Sydney, in partnership with ...

It might not be 2023, but we're still living in Barbie's world! Children's clothing brand Kyte Baby is giving us all the Barbie-inspired mommy and me vibes with their newest launch: Kyte Baby x ...