The $3 billion deal will also see the parties collaborate on technical infrastructure and advertising support of the games.

This agreement with Comcast is groundbreaking because it goes far beyond the traditional media rights agreement which we have had for many years with our valued partner”

Comcast is paying $3 billion to extend its Olympics rights deal through 2036. The renewal with the International Olympic Committee will give two more Olympic Games to NBCUniversal, including the 2034 Winter Olympics in Salt Lake City/Utah and the Summer Games in a city to be determined.

In a major deal, Comcast and the International Olympic Committee have inked a $3 billion deal that will keep NBCUniversal and Peacock as the TV and streaming home of the Olympic Games through 2036. The deal also includes other elements,