Generic terms—those words that actually name a product or service—are ineligible for trademark protection under current United States trademark law. The United States Patent and Trademark Office ...

Electric vehicle Tesla Inc (NASDAQ:TSLA) giant has filed trademarks for "Robotaxi" and "Cybercab," two terms the company has used to describe its new autonomous vehicles. The bad news for Tesla is the ...

I. Adding Distinctive Terms or Logos to a Descriptive or Generic Term Will Not Protect the Descriptive or Generic Term. A descriptive trademark1 is one that immediately brings to mind a use, purpose, ...

Filing for trademark protection for a word, phrase or symbol is simple enough. But actually getting that trademark has always been much more complicated. Not only ...

Click to share on Facebook (Opens in new window) Facebook Click to share on X (Opens in new window) X A not-so-merry Swiftmas, y’all. Taylor Swift recently applied to trademark several terms related ...

On June 1, the WWE Hall of Famer filed to trademark the word “heat” with the United States Patent and Trademark Office (USPTO). The filing is for entertainment services in a variety of ways, including ...

Call me a pessimist, but it was surprising to me when I recently checked the USPTO trademark database that I did not find an application to register “Social Distancing” for some other novelty item.

Under the UDRP, a geographical indication (GI) is generally not protected unless a complainant can prove that it also operates as a trade or service mark. If a GI is protected under trademark law, it ...

There’s an epilogue to Ford’s recent announcement that it’s giving up on a battery-electric Lincoln co-developed with Rivian. The MachEClub forum discovered that just a week ago, Ford applied with the ...

LeBron James is looking to monetize his popular social media videos by filing to trademark the term "Taco Tuesday," according to ESPN. The iconic basketball player has been consistently documenting ...