Doritos is removing its logo from its advertising as the PepsiCo-owned snack brand unveils a campaign targeting ad-adverse Generation Z. The "Another Level" campaign will remove all logos and mentions ...

In the age of social media, user-generated content has emerged as a potent force in marketing. Brands are increasingly tapping into the creativity and enthusiasm of their user bases to enhance their ...

User-generated content (UGC) is a form of native advertising where brands launch ads on social platforms that blend in seamlessly with everyday content on social media. In short, if it looks real and ...

UGC, or user-generated content, is experiencing a new boom, with help from TikTok. Advertisers are embracing paid UGC as a cheap, authentic form of promotion. And creators are finding it a lucrative ...

Infamous 2 developer Sucker Punch promised plenty of support for its User-Generated Content (UGC) initiative. And if today's update to Infamous 2 is any indication, the studio wasn't kidding.