The meteoric rise and stunning fall of Prime, Logan Paul’s energy drink that was once resold for almost $1,500 a can: ‘A brand cannot live on hype alone’
It became so popular that last summer, UK retailers put security stickers on individual bottles ... drink, what goes up must ...
BBC1y
Prime: KSI and Logan Paul's hydration and energy drinks are being banned in schools
One drink shop even stocked limited edition Prime Hydration flavours for £1,000 a bottle. One person bought 12 of the rare bottles! A second version - Prime Energy - was also launched in the UK ...
BBC2y
7 things you NEED to know about Prime Drinks (and the very different things the internet will tell you)
Prime Drinks, launched by YouTubers KSI and Logan Paul have landed in the UK, and the USA ... So many questions, so few bottles of Prime out there. You may not be able to easily get your hands ...
Business Insider2y
A new drink from YouTube superstars has sparked a cutthroat black market and anxiety among parents as it's become a status symbol for teens
An advertising blitz and supply problems in the UK have ... raids on the drinks shelves which can end in fights. Stores have responded by rationing Prime to three or four bottles per customer ...
THE WEEK2y
Prime time: the rise and rise of energy drinks
“The brand’s UK website pictures the drinks with “sold out ... have been forced to ration the number of bottles customers can buy, so that Prime Hydration has become to teenage boys ...