Visa USA is bidding adieu to its advertising theme of 20 years, "It's Everywhere You Want to Be," in favor of "Life Takes Visa." The new slogan is intended to convey the idea that Visa is the most ...

Are you a print subscriber? Activate your account. By Aleda Stam - 12 hours 9 min ago By Aleda Stam - 13 hours 26 min ago 14 hours 6 min ago By Maia Vines - 14 hours 45 min ago By Ad Age and ...

CHICAGO (MarketWatch) -- One of the best-known ad slogans in the country is about to go on the shelf as Visa USA announced Tuesday that it will replace "It's Everywhere You Want to Be" with a new ...

THAT excitable girl on the Visa ads is so popular she may get a regular gig on a new sitcom. Christina Chambers, the happy checkout girl who gushes over “Frasier” star Jane Leeves in the credit card ...

It could be said that the dilemma in which American Express Co. finds itself-in an unflattering public dogfight with Visa USA-is the result of its own advertising success. From 1976 through ’87, ...

Apple seems to be working hard with its card company partners to promote Apple Pay in the UK. Alongside a MasterCard promo offering free travel in London, Visa Europe is today launching a two-month ...