'When people love a brand, they don't always like change,' a branding expert says, after the change sparks more than 558,000 posts on social media, including one from Donald Trump Jr. Cracker Barrel ...

Cracker Barrel’s stock has plunged nearly 15 percent this week over backlash related to a new logo — the latest headache for a company facing calls for an investigation into its diversity, equity, and ...