WhatsApp has introduced new features to enhance business interactions, including user-controlled message opt-ins, blocking, and reporting tools. Businesses can now use paid broadcast messages with ...

With WhatsApp Business, users can create a business profile to display important company information, organize chats with labels, and leverage special tools to quickly respond to customer queries.

The integration of real-time, branded voice capabilities within the WhatsApp Business Platform marks a pivotal advancement, ...

Could Whatsapp become the West's first superapp? Its recent integration of business services suggests it wants to be, writes Paul Armstrong.

Meta is refining how businesses engage with customers on WhatsApp, introducing a set of new tools and safeguards aimed at balancing user experience with business communication. With over two ...

Businesses can now communicate with customers via WhatsApp voice calls, video calls and voice notes, plus more AI agents have landed.

WhatsApp chatbots are intelligent assistants, handling initial conversations, qualifying prospects and booking appointments ...

Meta introduces a verified badge for small businesses on WhatsApp to enhance credibility. New AI tools will improve customer messaging, the company said.

Meta is adding three ad features to WhatsApp. This represents the company’s most significant monetization push for the messaging platform, which has become a global communication standard across ...

WhatsApp’s Updates tab features let you reach 1.5 billion daily users through promoted channels, subscriptions, and Status ads.

Learn how to automate WhatsApp with n8n using Meta’s test number—no business account needed. Step-by-step guide for personal projects.