Ads could remove the sting of Xbox Game Pass price hikes, but will it be worth it?

Xbox is offering a month of Xbox Game Pass Premium, worth $14.99, for free. This is a limited-time offer that you can claim ...

Microsoft may soon roll out its ad-supported Xbox cloud gaming plan more widely, after users began spotting in-app notices hinting at limited, ad-backed play sessions on the Xbox app ...

Xbox has been on the back foot in some ways in the wider games industry, but cloud gaming is arguably not one of them. Xbox Series X|S sales haven't set the world on fire. Complications from tariffs, ...

Microsoft this week announced a range of changes to its Xbox Game Pass subscription service that include the Ultimate tier seeing a price increase from $20 per month to $30 per month, a 50 percent ...

Xbox appears to be laying the groundwork for ads in its cloud gaming service, according to a new report from Windows Central. The outlet spotted reports from several users who were met with a pop-up ...

Microsoft might be getting ready to launch an ad-supported version of at least Xbox Cloud Gaming in the future, according to a report from The Verge. Sources have told the site that Microsoft has ...

Xbox is preparing an ad-supported cloud gaming option for players without Game Pass. The move aims to cut costs, boost server use, and expand access as the hardware prices are increasing alongside the ...

TL;DR: Microsoft's Xbox division aims to boost profits without raising first-party game prices to $80 soon. Instead, Xbox focuses on diverse monetization strategies, including subscriptions, ...

Microsoft is testing a new version of Xbox Cloud Gaming that will let users stream some games for free, meaning no Game Pass subscription is required. The catch? The tier is ad-supported. The Verge ...