Microsoft appears to be preparing a new ad-supported tier for its cloud gaming service, and early signs of it are already showing up for some gamers. The move could open up Xbox Cloud Gaming to a much ...

Oscar Gonzalez is a Texas native who covered video games, conspiracy theories, misinformation and cryptocurrency. Microsoft confirmed the existence of an ad-supported tier last year but has not shared ...

The messages attracted the attention of Xbox insider Jez Corden, who penned a report over the weekend that outlined a change, per an unnamed source. "(adverts) will appear separately on Xbox Cloud ...

Xbox Cloud Gaming service is limited to players who have Microsoft’s game pass subscription, but the company reportedly has plans to offer non-subscribers access paid for by advertising. Bringing ...

Xbox is preparing an ad-supported cloud gaming option for players without Game Pass. The move aims to cut costs, boost server use, and expand access as the hardware prices are increasing alongside the ...

Would you be prepared to accept adverts in services such as Xbox Game Pass if it meant a lower price point? Newly arrived Xbox Chief Strategy Officer Matthew Ball has clarified comments made during a ...

Microsoft’s Xbox gaming division is altering its strategy under the leadership of new CEO Asha Sharma, in the hopes of winning back gamers. This includes exploring more options to make the Xbox ...

There's been some furor recently about comments Xbox CSO Matthew Ball made in a new interview about what roles "ads" can potentially have in future gaming business models. Matthew Ball clarified his ...

New reports indicate that Xbox consoles represent 80% of Microsoft's gaming business, showing the opportunity for growth on ...