Oscar Gonzalez is a Texas native who covered video games, conspiracy theories, misinformation and cryptocurrency. Microsoft confirmed the existence of an ad-supported tier last year but has not shared ...

Original article: For a long time now, I've feared that sooner or later, we're going to see game publishers start stuffing advertisements into their premium titles. It's been a concern of mine ever ...

Would you be prepared to accept adverts in services such as Xbox Game Pass if it meant a lower price point? Newly arrived Xbox Chief Strategy Officer Matthew Ball has clarified comments made during a ...

Xbox Cloud Gaming service is limited to players who have Microsoft’s game pass subscription, but the company reportedly has plans to offer non-subscribers access paid for by advertising. Bringing ...

There's been some furor recently about comments Xbox CSO Matthew Ball made in a new interview about what roles "ads" can potentially have in future gaming business models. Matthew Ball clarified his ...

TL;DR: Xbox executive Matthew Ball clarified that ads on the platform aim to create more affordable access options without interrupting gameplay, similar to ad-supported tiers on streaming services.

TL;DR: Joost van Dreunen suggests Microsoft could lead gaming by integrating advertising to expand Game Pass and Xbox, as direct monetization limits growth. With acquisitions like Xandr and King, ...

Microsoft’s Xbox gaming division is altering its strategy under the leadership of new CEO Asha Sharma, in the hopes of winning back gamers. This includes exploring more options to make the Xbox ...

You don’t have to like Xbox to not share fake news about them. Xbox Chief Strategy Officer Matthew Ball hasn’t been in the company for a week, and he’s already a victim to fake news. Ball shared this ...

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