Preteen girls taking an interest in skincare may initially sound like a fun, healthy trend. And it’s big business: in 2023 American families with tweens aged 6 to 12 purchased 27.2% more skincare, ...
When she was in fifth grade, Scarlett Goddard Strahan started to worry about getting wrinkles. By the time she turned 10, Scarlett and her friends were spending hours on TikTok and YouTube watching ...
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