Delta is ramping up its AI-driven pricing strategy. According to Fortune magazine, the Atlanta-based airline aims to boost ...

Delta’s embrace of AI is the latest example of dynamic pricing, where companies adjust prices in real time based on factors like supply, demand and even individual consumer behavior. The concept isn’t ...

What you pay for a Delta Air Lines ticket may soon depend less on timing and more on what an algorithm thinks you’re willing ...

Delta’s personalized AI pricing tech is provided by travel firm Fetcherr, which also partners with Virgin Atlantic, Azul, ...

Prices are based on Delta’s internal data, such as historical bookings, as well as external variables like weather and market ...

About 3% of Delta’s fares are now set by AI, triple what it was just nine months ago, Hauenstein told investors last week.

The carrier aims to use Fetcherr, an Israeli AI tool, on 20% of domestic flights by the end of the year, President Glen ...

Last year, Delta Air Lines announced it was testing out dynamic pricing on some flights using tools built by the tech company ...

Delta Air Lines is set to expand the use of artificial intelligence to determine airfare after testing a pilot program which ...

Delta Air Lines is taking dynamic pricing to the next level. This week, the Atlanta-based carrier said it hopes to use ...

Last fall, Delta said it planned to use AI technology to price 1% of its tickets at whatever a customer was willing to pay.

Although Delta's AI pricing could increase competition in the airline industry, Slover expects that companies using such ...