In a major reversal, Google is ending a plan to eliminate cookies in its Chrome browser after four years of efforts, delays and disagreements with the advertising industry.

Google will allow users to manage their cookie preferences in their Chrome settings, backtracking on plans it announced last July to roll out a privacy prompt enabling seamless user opt-outs.

Mmm, cookies? Google won’t ditch third-party cookies in Chrome after all Google drops plans for a one-click prompt to disable tracking cookies.

Google announced it is completely backtracking on its plans to end third-party cookies in Google Chrome.

Google said it won't phase out third-party cookies in its Chrome browser after all, opting to let people "make an informed choice." ...

Google has reversed a policy decision that would've allowed certain types of cookies from following your every move on the internet.

With Google cookies sticking around, we explore the unexpected ways this impacts SEO and digital marketing.

You read that headline right: Google is seriously considering scrapping its plans to deprecate third-party cookies in Chrome.

Google is planning to keep third-party cookies in its Chrome browser, it said on Monday, after years of pledging to phase out the tiny packets of code meant to track users on the internet.

Killing cookies, Google said, would adversely impact online publishers and advertisers. This announcement marks a significant shift from Google's previous plans to phase out third-party cookies by ...