Nike, Kim Kardashian

Nike is betting Kim Kardashian can be its next Michael Jordan
Nike is joining up on a new brand with Kim Kardashian in a bet her star power can have the same impact Michael Jordan did 40 years ago, but for women
Nike Bets Big on Kim Kardashian
More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim Kardashian can help it do the same for women’s activewear.
Nike partners with Kim Kardashian's Skims shapewear brand: 'We're incredibly excited'
The sportwear company Nike, which has faced lagging revenue and relevance, is teaming up with reality TV star Kim Kardashian's shapewear brand Skims.
Nike is in a slump. It’s hired Kim Kardashian to help
Nike is in a slump. Sales are down, its stock has lost more than a quarter of its value over the past year and its new CEO needs some help turning around the aging athletic company. Enter Kim Kardashian.
Kim Kardashian's SKIMS partners with Nike on new activewear brand NikeSKIMS
SKIMS and Nike joined forces to "disrupt the industry" and create top-notch, new activewear that works for athletes of all levels.
Nike Sees Stock Bump After Kim Kardashian Skims Deal Announced
NikeSkims is the latest joint venture between Skims and Nike brands. The goal is to reach more women in Nike's audience.
Nike lanza una nueva marca de fitness junto a Skims de Kim Kardashian
Nike Inc. y Skims, la marca de ropa interior de Kim Kardashian, se han unido para crear una nueva marca de fitness dirigida a las mujeres.
Nike (NKE) Jumps after Launching NikeSKIMS with Kim Kardashian
Shares of Nike (NKE) are up in today’s trading after the apparel and footwear company launched a new women’s activewear brand called NikeSKIMS
Kim Kardashian partners with Nike on new Skims brand
Nike is partnering with Skims and introducing a new female-focused brand together with the shapewear company co-founded by Kim Kardashian.
Kim Kardashian gives Nike’s flagging business a swoosh
Nike’s ambassadors have been modern gladiators such as Michael Jordan, Tiger Woods and Roger Federer. But Skims has quickly become a formidable business. Five years into existence, it makes more than $1bn in annual revenue.
Nike and Skims’ Joint Label Announcement Earns $6.1 Million in Media Exposure, Kim Kardashian’s Post Boosts Collaboration by $1 Million
Tuesday’s announcement of the new brand created in partnership by sports giant Nike and lifestyle company Skims generated $6.1 million in media impact value, according to Launchmetrics. MIV is a proprietary metric that assigns an actual monetary value to marketing strategies across print,
Nike is the Dow’s best performer today, after joining forces with Kim Kardashian. But celebrity collabs aren’t a guaranteed fix.
Celebrity brands are making for bigger competition to their legacy counterparts, and online influencers are shortening trend ...
Kim Kardashian nearly bares all in tiny wet T-shirt and bikini bottoms during beach photo shoot
Kim Kardashian is leaving very little to the imagination. The reality TV star nearly bared all in a tiny wet T-shirt and a ...
The Rise of SKIMS: From Shapewear to NikeSKIMS
Towards the end of 2024, SKIMS hit another significant milestone, opening up its first physical flagship store in New York ...
Kim Kardashian Jokingly Calls Out Mom Kris Jenner For Promoting SKIMS Competitor On Social Media
Kim Kardashian jokingly slammed her mother, Kris Jenner, on Instagram after the latter promoted a SKIMS rival company online.
Kim Kardashian signs mega deal with ailing sportswear giant leading to surge in firm’s share price
KIM Kardashian is ready to wring the changes for Nike thanks to a new deal with the ailing sportswear giant. The reality star triggered an upturn in the brand’s fortunes with news of a shapewear ...
Billionaire Investor Bill Ackman Continues to Buy This Stock While It's Down Over 50%. Should You Buy Before It Roars Back?
Nike is collaborating with SKIMS in a joint venture to launch a new brand and product line. SKIMS is a fast-growing shapewear and clothing brand co-founded by Kim Kardashian in late 2019. It started ...