Chief Digital Officer Ben Spiegel shares how he is transforming Polywood into a lifestyle brand with better personalization ...

As AI accelerates the pace of marketing execution, weak foundations become harder to hide. That reality is why MartechTribe ...

The personal care brand refreshes its packaging, launches a new brand platform and taps sports influencers in a push to ...

After nine seasons, the BIG3 is primetime on BET, streaming on Fubo, and headed to the public markets — and co-founder Jeff ...

CMO Lauren Weinberg drives growth with highly visible retail placements, short videos and changing what isn’t performing.

Parents plan to cut discretionary back-to-school purchases and spend less per child. Retail marketers need to emphasize the ...

At CommerceNext, Tractor Supply’s Chief Marketing Officer discusses how the retailer is using AI to do more, but still keeping its stores and employees as the hub of its brand.

Social media has evolved from a platform for marketing and brand awareness into a critical space for responsive customer service and even direct revenue generation. But in order to unlock the full ...

Target’s in-house team of 400 marketers creates worlds and stays true to its brand identity, VP of Creative Scott Swartz says in this Q&A.

McKinsey & Company’s second CMO Growth Research Survey, presented earlier this month in partnership with the Association of National Advertisers at the Cannes Lions International Festival of ...

Heyyyy legacy brands, how you doin’ these days? Bet it feels like a bit of a minefield out there watching your brethren attempt big swing rebrandings, with extremely varied results (from Clearly ...

A recent McKinsey report surveying C-suite-level marketing and growth officers from CPG and retail companies revealed what the industry has known for some time: the purview of the CMO has expanded… ...