From Fevicol and Asian Paints to the creative leaders he mentored, the entire industry is mourning the ad-man who gave Indian brands their soul. Here’s how they are remembering the master storyteller.

Smriti Mandhana’s authenticity, relatability, and commitment to addressing real-life consumer needs made her an ideal choice ...

As a part of the campaign, STANLEY TOOLS transformed festive celebrations by installing solar-powered lights that make ...

Piyush Pandey gave Indian advertising a voice that smiled and spoke from the heart. His words turned brands into emotions.

Ramesh Kalyanaraman discusses how Kalyan Jewellers navigates India’s wedding season by blending regional bridal traditions ...

KIT Global is a digital marketing agency, delivering performance-driven solutions across regions through its network of ...

Regionally, Tier II cities led the growth with a 28% YoY rise in orders, while Tier I cities and metros grew 24%, and Tier ...

As Diwali lights up India, Goa takes a quieter, intimate approach. From pre-dawn rituals and Narakasura effigies, we explore ...

We spoke to agency professionals about the innovations they observed during Diwali 2025, ones that worked and whether AI ...

In a market defined by tradition, the incense brand is leveraging a 75-year legacy to navigate the complexities of quick ...