On top of this, the White House also spoke out in defense of the ad, and amid renewed interest in Sydney’s personal political leanings, it was subsequently confirmed by BuzzFeed on Aug. 2 that she is, in fact, a registered Republican. Donald Trump then got involved and expressed his support for Sydney, and yeah, the whole thing is pretty wild.

The president twice remarked on American Eagle’s provocative ad campaign, praising its star Sydney Sweeney, which appeared to boost the brand’s stock price.

The Sydney Sweeney American Eagle ad and its resulting controversy shows it's important to focus your energy on what is increasingly more important to consumers.