The new agency is in collaboration with leading college sports marketing firm Learfield’s Longhorn Sports Properties.

The NIL era of college sports is simply fascinating. Less than a decade ago, the thought of high school athletes being able ...

Toppin signed a deal nearing $4 million, per CBS Sports' Matt Norlander, to return to Texas Tech. Returning also meant he ...

With Governor Greg Abbott signing House Bill 126, a major shift in the Name, Image and Likeness landscape has reached Texas ...

Texas A&M wide receiver commit Madden Williams has reportedly inked an endorsement deal with Adidas on Friday.

Texas A&M Football Commit Wide Receiver Madden Williams Signs Early NIL Endorsement Deal With Adidas originally appeared on ...

Texas Longhorns quarterback Arch Manning has a lot that comes with his name: attention, expectations and, of course, NIL ...

Texas Longhorns' head coach Steve Sarkisian boldly explains what makes his program so enticing to some of the top football ...

Arch Manning is a couple of months away from starting the 2025 NCAA football season as the Texas Longhorns ' starting ...

Johnny Manziel. Tim Tebow. Michael Vick. Who would have been the most profitable college football players if NIL existed ...

With all the cash flowing in college, the number of early entrants in the NBA draft has continued to shrink. This year’s ...