The highest grossing Broadway musical movie, Wicked, minted a great first seven days on PVOD with $70M, Universal reports. This is after the Jon M. Chu directed, Cynthia Erivo and Ariana Grande movie landed in homes on Dec.

The remarkable box office success of “Wicked” has spilled over into its first week of release on premium on-demand (PVOD), as Universal announced on Thursday that Jon M. Chu’s musical has earned a studio record $70 million from its first week on home platforms.

The Jon M. Chu-directed musical film starring Cynthia Erivo, Ariana Grande, and Jonathan Bailey continues to dazzle audiences and make history at the box office.

The record-smashing musical has been a huge win for Donna Langley and NBCUniversal's film empire, which have proven that a movie can still be a big draw in theaters even if it goes to home entertainment early.

Wicked” is “very very popular” — on the big screen, and now on video-on-demand. In a rare display of transparency for downstream revenues, Universal reported the big-budget musical has racked up $26 million in its first day and $70 million in its first week of digital release in the United States and Canada.

Wicked continues to establish itself as one of the biggest box office forces of the entire year. Universal’s adaptation of the iconic Broadway musical has proven to be a massive theatrical hit, breaking several records over the month since it was released.