Bluetooth beacons can be a powerful tool for customer engagement. The 2015 holiday season saw retailers experimenting with this kind of proximity marketing, and 2016 is looking like it will see the ...

For anyone who has driven into a tunnel while using GPS for navigation, the loss of satellite signal and map guidance can be disconcerting, particularly when trying to find your way to the correct ...

Facebook for Business has revealed their next play in the small (and potentially large) business world – free bluetooth beacons. Facebook Bluetooth beacons send information to smartphones and tablets ...

Bluetooth beacons have only been around for a few years, but the draw is incredible. With Bluetooth beacons, your phone is location aware, even with location services are turned off. They’re seen in ...

The answer to getting improved navigation when passing through tunnels and other areas that restrict GPS and cellular connections is coming to Google Maps for Android. It is the Bluetooth beacons that ...

2016 is going to be the “Year of the Beacon”, or at least the beginnings of mass beacon deployment. Beacons are part of the latest version of the Bluetooth Special Interest Group (BT-SIG) Low Energy ...

Bluetooth beacons, which can transmit offers to a nearby customer's smartphone and payment data to a merchant, have huge potential. But to get the most out of beacons, merchants have to place several ...

Industry analyst IHS predicts that Bluetooth connectivity on all mobile-phone types will reach 96% by 2018. They will ultimately become the enabling hub, connecting an increasing range of consumer ...

With their GPS capabilities and navigation apps, smartphones have undoubtedly made it easier for us to find our way around. The good news is we are starting to see these benefits extended to the ...

Bluetooth beacons — small transmitters that retailers can use to broadcast offers to shoppers' mobile phones — have always lived at the periphery of the payments world. But that may be changing very ...

Bluetooth beacons have only been around for a few years, but the draw is incredible. With Bluetooth beacons, your phone is location aware, even with location services are turned off. They’re seen in ...