A new Google Ads Demand Gen Ads video enhancement will let you automatically create short-form videos from existing video ads ...

The price for Google's AI video generator Veo 2 is attracting attention and will likely make video ads, digital content and advertising on CTV more affordable for smaller companies.

Video is rapidly evolving, with half of advertisers in the US already leveraging generative AI to create video ads, according to the IAB’s 2025 Digital Video Ad Spend & Strategy Full Report.