Los-Angeles based filmmaker Noam Kroll is founder of the boutique production company Creative Rebellion. In his latest contribution to Indiewire, Kroll helps filmmakers understand which lenses to use ...

What would be your dream "money no object" photographic system? Let's just forget about the actual cameras for a bit. In an ideal world with no mortgages, tax demands or gas bills to contemplate what ...

How to choose the right lens Most standard zoom lenses give a maximum magnification factor of about 0.3x. Zoom lenses, and even some prime lenses with a ‘macro’ badge, give a greater magnification of ...

The best of the zooms with relatively modest ranges deliver highly impressive performance. We'll be looking at wide angles and long toms in the next columns but for now lets look at mid range options.