Primp wrote the book on the modern clothing boutique experience at fast-fashion prices—and did it a decade ago, when most successful brands were rushing online. In contrast, Primp focused on store ...

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After 15 years of serving fashionable shoppers across the Midwest, Primp Boutique is closing its doors permanently. Founder Wesley Uthus announced on social media that the women’s clothing chain will ...

Primp boutique's door at 104 First Ave. SW in Rochester was locked during business hours on Monday. The shelves, clothes hangers and mannequins were bare. "For Lease" signs are on the windows. Primp ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min The women's apparel store got ...

After announcing on Instagram plans to close for good two days before Christmas, Primp Boutique saw customers show up in outsized fashion, clearing nearly all remaining inventory within three days.

FARGO — Wesley Uthus may have just opened her first North Dakota store, Primp Boutique, last spring, but she’s been window-shopping for a downtown Fargo space for years. Whenever she and husband, ...

There's a lot of activity on the high-profile corner of 100 First Ave. SW in downtown Rochester. The shiny signs are up, clothes are going up on racks and the new doors will open soon. Primp , a ...

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Add Yahoo as a preferred source to see more of our stories on Google. More than 350 formal dresses in a wide range of sizes, styles and colors will be available to high school students from the ...