B2B marketing has a reputation: corporate, cautious, and overly technical, often seen as safe messaging, dense product ...

The implications for advertising are now arriving in the GCC's own boardrooms. Coordinated salvos falling from the skies over ...

Data-driven commerce, social buying and dynamic pricing are redefining how CPG brands win in the Gulf’s mobile-first markets.

TBWARAAD has appointed Dany Aouad as managing director for Saudi Arabia, as the agency expands its presence in one of the ...

Parkin, the largest provider of paid public parking facilities and services in Dubai, has launched “Spots for Shops,” a ...

Yas Island has introduced “The Answer is Yas,” a refreshed approach to family travel, as shifting consumer preferences in the ...

Luxury brands may be investing heavily in Ramadan storytelling, but a new Communicate online industry poll suggests the ...

Karim, Executive Vice President of Integrated Marketing and Communications, EEMEA at Mastercard, makes the case for a passion ...

Egypt’s ad tech market is racing to catch up on AI, CTV, and retail media while still shackled by weak planning, fragmented ...

AI wildlife monitoring company Spoor, in partnership with creative agency FP7 McCANN MENAT, has launched The Birdwatcher, a ...

M+C Saatchi Group has expanded the remit of Scott Feasey, appointing him Chief Executive Officer for Europe while he ...

IMI, a privately owned global media group headquartered in the United Arab Emirates, has appointed Karim Ben Salah as Chief ...