The research points to a clear behavioural shift: communication is moving beyond text toward images, short videos and ...

Ramadan advertising in the Gulf often leans into a familiar palette: lantern light, slow embraces, the gentle choreography of family gathering around an iftar ...

Advertising campaigns that consistently use distinctive brand assets such as logos, jingles and mascots are significantly more effective at building brand ...

In a move that signals how deeply artificial intelligence is reshaping consumer brands, Unilever has signed a five-year partnership with Google Cloud to build ...

TikTok has identified authenticity, intentional discovery and emotional value as the defining forces shaping digital culture and commerce across the Middle ...

Google has introduced a new protocol called WebMCP, aimed at helping websites better support AI agents that are increasingly ...

The shift reflects how AI-driven search tools increasingly prioritize authoritative editorial coverage, expert commentary, ...

A US-based video artificial intelligence startup is set to shift part of its computing operations to Saudi Arabia after Washington approved the sale of tens ...

Canadian retail giant Loblaw Companies Limited has launched what it calls a first-of-its-kind grocery shopping experience ...

Podcast advertising closed 2025 with a powerful surge, as fourth-quarter spending jumped 32% year-over-year, underscoring the ...

The creator economy commands trillions of attentions and hundreds of billions in value, yet most creators are still struggling to make a living. Industry ...

Taking the point further, Hawari explains that focusing on emotion-driven storytelling, Million helps creators produce long-form, engaging content that stands ...