As a part of the campaign, STANLEY TOOLS transformed festive celebrations by installing solar-powered lights that make ...

Smriti Mandhana’s authenticity, relatability, and commitment to addressing real-life consumer needs made her an ideal choice ...

Piyush Pandey gave Indian advertising a voice that smiled and spoke from the heart. His words turned brands into emotions.

Ramesh Kalyanaraman discusses how Kalyan Jewellers navigates India’s wedding season by blending regional bridal traditions ...

KIT Global is a digital marketing agency, delivering performance-driven solutions across regions through its network of ...

Ashutosh Valani of RENÉE Cosmetics breaks down how authenticity, community, and entertainment have become the new currency ...

We spoke to agency professionals about the innovations they observed during Diwali 2025, ones that worked and whether AI ...

Instead of focusing solely on the day of the festival, brands this year strategically broadened their focus to the multi-week ...

We look at how North India’s Diwali, rooted in the spirit of homecoming, finds its reflection in today’s ads, blending ...

While the North celebrates Diwali at night, South India welcomes Deepavali at dawn. This early-morning ritual is reshaping ...

Siddharth Gupta of Britannia, shares how the brand is keeping its legacy brands fresh through cultural storytelling, tech ...

This case study dives into Swiggy’s ‘Bhog Elo Char Chakay’ campaign, bringing a mobile Durga Puja pandal to Kolkata’s streets, serving bhog to over 400 street dogs.