Honda and Sony joined forces in 2022 to form Sony Honda Mobility (SHM) in a bid to take on the top electric vehicle brands. Despite slowing sales for EVs and
Though it looks like a generic sedan with some luxury touches, the company is promoting it as a tech platform built for automation.
The technology and entertainment features are sublime, but the execution was less than perfect when we tried them out. Even so, there was plenty of 'wow' factor here.
The Afeela 1 Origin and Signature trims are available to reserve in California for $200, with deliveries anticipated to start in 2026.
From price and range, to computing power and release date, everything we know so far about the upcoming Afeela 1 from Sony and Honda.
The price for the entry-level Afeela 1 Origin makes the Sony Honda Mobility joint venture's first vehicle the most expensive Honda passenger car since the Acura NSX Type S. That number jumps to $102,900 if you want the Afeela 1 Signature, which adds 21-inch wheels, a central camera monitoring system, and the rear entertainment system.
Honda and Sony want to launch an electric car on the market in 2026. The initial key figures are surprisingly modest.
Sony and Honda surprised audiences at 2023 CES by announcing the jointly established electric vehicle brand Afeela and presenting a prototype for the brand's first model, the Afeela 1, a somewhat innocuous midsize liftback.
With prices starting at $89,900 and topping out at $102,900, the Afeela 1 is priced head-to-head against the Lucid Air and the Tesla Model S. Interested buyers will need to cough up a $200 refundable deposit to get in line to buy one when sales begin later this year. Afeela hasn’t announced when the car will be available outside of California.
Need a quick history lesson? Sony was originally founded in 1946 as Tokyo Tsushin Kogyo. It went through the Walkman and the Discman, and in 1994, it introduced the first-ever PlayStation. It also released a range of robot dogs between 1999 and 2006, and yep, now it’s building cars.
Sony and Honda's Afeela electric car is almost here, and it'll pack most of the features the two partner companies have promised.
The Japanese joint venture group Sony Honda Mobility has revealed its first car – the Afeela 1. Sony Honda Mobility was established in 2022 with the two firms in partnership to build electric vehicles.