The 30 teams in the NBA will soon be opening a new revenue stream: their jerseys. The league's board of governors approved the sale of sponsorship patches Friday morning, clearing the way for sponsors ...

The thing about baseball, and it’s always been this way, is that the game itself is so enchanting, riveting and charmingly ridiculous that the people who run it know you’ll keep coming back, no matter ...

A before-and-after image showing how lucrative ad logos in the UFC Octagon can be swapped out between brands, in this case, a wine company for a tire company. After 18 months of testing, combat sports ...