To help marketers navigate the platform better, Semrush created an infographic (below) covering the 12 key metrics to track in Google Analytics. The infographic, which was based on this blog post, ...

Despite its widespread use, Google Analytics can trigger anxiety in many marketers. Once you log in, it's not hard to feel overwhelmed by—or unsure about how to best use—this powerful program. But ...

Hands-on courses in information design, data analytics and filtering, visualization best practices, and programming basics led by industry experts enable you to make complex statistics come to life ...