has been reducing its manufacturing operations and prioritizing licensing its flagship products — like Barbie, Hot Wheels, and Uno — and earning royalties from them. The second-largest toy ...
Impact Link Mattel is building its own cinematic universe after its blockbuster success with the "Barbie" movie. In 2018, the toy company behind Barbie and other famous brands created a division ...
On this day in 1959, the first Barbie doll was introduced to the world at the American Toy Fair in New York City. It became the first mass-produced toy doll in the United States to feature adult ...