The nine stores are located in six states across the South. They are the first of four waves of soft openings that are ...

On March 9, 1959, the first Barbie doll was introduced at the American Toy Fair in New York City, becoming the first ...

Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: ...

These toys got parents and kids talking following the International Toy Fair, held in February 1995 in New York City.

While it's only a coincidence Women's History Month and Barbie's birthday coincide, it's true that Barbie has influenced ...

According to CEO Ynon Kreiz, who spoke at an investment conference on Thursday, this transition comes at a time when Mattel, ...

Each baby doll comes with accessories for a delightful tea party. Kids can make the kettle bubble when they fill it with ...

Barbie dolls may have changed dramatically over the decades but there’s little doubt they were at their most extravagent 40 ...

Toy makers are showing the products they hope will drive sales in 2025, following two tough years for the industry.

The performance artist Gage Spex has amassed a collection of over 200 carefully styled toys.

An iconic doll is celebrating International Women's Month by honoring powerful female friendships with one-of-a-kind toys, ...