You know Barbie, right? No matter your age, you’ve likely owned the doll or known someone who has. Since debuting on March 9, ...

We used to be called a toy manufacturer,” Mattel CEO Ynon Kreiz said at the UBS Global consumer and Retail Conference in NYC.

Tara-based toy company, HoloToyz, has announced an exciting new partnership with Mattel, the owner of one of the most iconic ...

On March 9, 1959, the first Barbie doll was introduced at the American Toy Fair in New York City, becoming the first ...

The nine stores are located in six states across the South. They are the first of four waves of soft openings that are ...