Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says franchise chief Josh Silverman.

Last July, the executives at Mattel were celebrating the year anniversary of their billion-dollar box office baby “Barbie” at the Hollywood Bowl. After shattering global attendance records ...

It’s a muggy morning the day before the 2025 Super Bowl in New Orleans, and YouTube CEO Neal Mohan is stuck in parade traffic ...

Whether it's "Novocaine," "Mickey 17" or the "Oceans" director's latest, audiences are slow to show up for original films The ...

Here is how Kanye West is reigniting rap feuds, targeting Drake, Kendrick Lamar, and Future in latest X posts. READ ...

Move over, Barbie pink - there’s a new shade stealing ... At the recent Essence Black Women in Hollywood Awards, she shined in a pale yellow, fully sequined mini dress that hugged her silhouette ...

Getting that Hollywood awards-season work is key ... off between theatrical blockbuster nominees “Oppenheimer” and “Barbie,” along with a highly anticipated performance of the song ...

But the dismal $7.5 million opening of Focus Features’ “Black Bag” shows the chicken-and-egg problem that Hollywood faces ... spent big on a pregame Super Bowl ad for the film and sent ...

movie premieres and the Super Bowl. And, at a moment when carpets ... sunlit pool carpet for the 2023 “Barbie” world premiere and a green-and-black ectoplasm drip carpet for the ...

Much of that has to do with the fact that February sits right in the middle of Hollywood's Awards Season, which means that stars were constantly walking the red carpet (or Super Bowl sidelines).

He posted an image of Drake wearing a bright yellow and blue outfit and mocked his style, sarcastically suggesting he was part of a Barbie sequel ... deserved a Super Bowl halftime show before ...