The Joy Factory: How Mattel Keeps Its Enduring Brands Present in Pop Culture
Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its 80th anniversary.
8 quirky and strange tech collabs that will leave you scratching your head
Big tech companies are no strangers to collaborations with names outside their niche. Samsung, for instance, has launched ...
G-Shock Gets a Mattel-Inspired Makeover With Their Newest ‘Barbie’ Collab
The electronics brand just dropped a limited-edition pink 'Barbie' watch, which can now be yours for $170 — shop this special ...
Mattel x G-SHOCK Collaborate on Limited-Edition Barbie-Inspired GMA-S110BE Watch
Mattel has partnered up with G-SHOCK for a limited-edition GMA-S110BE timepiece inspired by Barbie.
Prepared Foods8d
Swicy Leads a Wave of Bold and Indulgent Bakery Innovation
Overall US bakery launches grew by about 1% in 2024. The category was led by cakes, pastries and sweet goods with a 12% ...
Deadline.com26d
DC Chiefs On Exit Of Warner Bros Marketing Boss & How David Zaslav Has “Rallied The Whole Company Behind ‘Superman'”
At the same time, Warner Bros Discovery CEO David Zaslav has a Superman promotional blitzkrieg in the works, one similar to what the studio executed with Barbie across various silos of the ...
The Verge21d
What to expect at MWC 2025
Last year HMD — long the manufacturer of modern Nokia phones under license — used MWC to reveal the first smartphones under its own name, along with a Barbie-branded flip phone. At the time ...
Billboard26d
‘Wicked,’ ‘Like a Bird’ Among Winners at 2025 Guild of Music Supervisors Awards: Full List
Wicked creator Stephen Schwartz received the Icon Award. Music producer and supervisor Bonnie Greenberg accepted the Legacy Award. By Paul Grein Wicked, A Complete Unknown and I Saw the TV Glow ...