The Joy Factory: How Mattel Keeps Its Enduring Brands Present in Pop Culture
Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...
The Toy Book11d
Mattel Unveils Mix-and-Match Barbie Dolls at Toy Fair
Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: ...
GeekTyrant9d
After BARBIE Mattel Films is Crafting Its Future By Recruiting Indie Filmmakers From Sundance
Mattel Films made a huge splash in 2023 with Barbie , turning a plastic doll into a billion-dollar cultural phenomenon. But ...
Yahoo19d
After BARBIE, Mattel’s Cinematic Universe Is Ready with 15 Movies
How many phases is that? Bolstered by the success of the Barbie movie, Mattel is ready to turn all its toys into tales for the young and old. And while nostalgia is on their side, to a degree ...
G-Shock’s Limited-Edition Barbie Watch Is Equal Parts Sporty and Spunky
Launching March 13 online, in select retailers and at the G-Shock Soho store, the partnership stems from Barbie and G-Shock’s ...