From Barbie to Hot Wheels, Mattel Inc. is a global manufacturing and entertainment brand known for its revolutionary toy ...

has been reducing its manufacturing operations and prioritizing licensing its flagship products — like Barbie, Hot Wheels, and Uno — and earning royalties from them. The second-largest toy ...

Barbie stars as Merliah, a surfer who learns a shocking secret: she's a mermaid! She and her dolphin friend set out for an undersea adventure to rescue her mother, the queen of Oceana.

Mermaid Barbie actually marks the established ... Featured in Barbie is Barbie's controversial best friend, Midge. Her toy has long taken heat for her evident pregnancy, with many claiming a ...

Elina is a flower fairy who discovers that her home of Magic Meadow has been overcome by a horrible malady that is killing the flowers and making the fairies unable to fly. With the help of Bibble ...

It’s time to break out the pink, cue the nostalgia, and channel your inner icon - National Barbie Day is almost here. Barbie has been around forever, and she’s not going anywhere anytime soon.

The dolls are even compatible with the Barbie Basics 15th Anniversary Doll No. 3 for even more swapping fun. Mattel also unveiled its Spring 2025 surprise toy line. Inspired by the success of ...

Barbie is letting "You Create" your own doll for the first-time ever. To celebrate the 15th anniversary of Barbie Basics, a line of collector's edition Barbie dolls, the dollmaker is releasing a ...

But this year, the chatter at Toy Fair New York was dominated not by the next Barbie, but a larger game, one of global tactics, that could make most toys more expensive for U.S. consumers.

M.A.S.K. is back! After years of fans clamoring for a proper revival, The Loyal Subjects (TLS) has teamed up with Hasbro to breathe new life into the classic 1985 toy line just in time for its 40th ...