But in 2024, Barbie is huge for a different reason: their celebrity Barbie doll creations. Mattel have made celebrity Barbie dolls for decades now, but more recently they have amped up the amount ...

The gymnasts chat with PEOPLE about what it means to be a “girl’s girl” and supporting each other during the 2024 Olympics as they partner with Mattel for the global holiday Jordan Chiles ...

The brand is celebrating the day by honouring powerful friendship duos whose strong bonds inspire and empower each other's success, with one-of-a-kind 'Role Model dolls' made in their likeness.

Barbie is letting "You Create" your own doll for the first-time ever. To celebrate the 15th anniversary of Barbie Basics, a line of collector's edition Barbie dolls, the dollmaker is releasing a ...

The special edition doll is up for auction. Barbie has just revealed its 2025 “Career of the Year: Women in Music” collection, honoring multi-Grammy Award-winning artist Alicia Keys.

Mattel celebrates the world of music by announcing the release of two new Barbie dolls inspired by the industry: the 2025 Career of the Year: Women in Music set and the Alicia Keys and Ann Mincieli ...